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Coca-Cola to launch Alcoholic drink

Coca-Cola to launch alcoholic drink

The favorite beverage company, Coca-Cola, says it is planning to launch an alcoholic drink for the first time in the 125 years of being in existence.

In September, the West African arm of the company had declared the plans of spending $600 million on expanding its production lines.

Peter Njonjo, president of the West Africa operation at Coca-Cola, had stated the company wants to be a total beverage company and reduce reliance on carbonated soft drinks.

The planned alcoholic drink, which will be launched in Japan, will be between three percent and eight percent alcohol by volume.

Related: Faeces Discovered In Coca-Cola Cans

The drink will be sold as an alcopop — a term used to describe sweet but alcoholic drinks. Favorite examples are Smirnoff Ice and Snapp.

BBC reports that Jorge Garduno, Coca-Cola Japan president, said the drink would be a “modest experiment for a specific slice of our market.”

“We haven’t tested in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.

“It is unlikely the drink would be sold outside of Japan.”

The company is famous for its fizzy drinks, but it also produces bottled water.

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